I Built a Website in 5 Days

October 23, 2024
Business Branding

YOU DON'T NEED TO POST EVERY DAY TO BE SEEN.


There. I said it.


As a small business owner, you’ve likely heard how important it is to maintain an active social media presence. But here’s the catch: you don’t need to post constantly to make an impact. Music to your ears? In fact, the key to success on social media is consistency, not quantity.

Here’s how small businesses can harness the power of consistent posting to grow their brand and connect with their audience—without feeling overwhelmed or burnt out.


Build Brand Awareness Over Time


Consistency is what turns casual followers into loyal customers. By posting regularly, your brand stays visible, reinforcing your message and values. Small businesses often benefit from posting just a few times a week—quality, targeted posts that speak directly to your audience can have a lasting effect. Over time, your consistent presence will make you more recognizable and trusted in your community or industry.


Foster Stronger Customer Relationships


When you post consistently, you’re showing up for your audience, building trust and rapport. It’s not just about promotion—it’s about engaging, sharing stories, and providing valuable content that resonates with your followers. Respond to comments, share customer experiences, and provide solutions that show you understand their needs.


Boost Your Reach Without Exhausting Your Resources


Many small businesses worry they can’t compete with larger companies posting multiple times a day. The reality is, with a well-planned content strategy, you don’t need to! This is when the Algorithm is on your side. Algorithms favor consistency, meaning you can gain visibility with just a few posts per week. By focusing on high-quality content—like product highlights, customer stories, and behind-the-scenes peeks—you can still expand your reach without overwhelming you or your team.


Create a Sustainable Content Strategy


One of the biggest challenges for small businesses is sustaining a social media presence over time. Posting every day can lead to burnout, especially for business owners wearing multiple hats. A consistent, manageable schedule is more sustainable, ensuring you can keep up with your content creation without sacrificing other parts of your business. Try scheduling posts in advance to stay organized and free up time. Social media schedulers like Buffer are great for this!


How to Get Started


  • Create a content calendar. This will be the easiest way to track your content and create posts ahead of time. Check out my digital Social Media Content Calendar for download - this will save you so much time!
  • Set a realistic posting schedule. Start with 2-4 posts per week or what works best with your content strategy. What’s more important is showing up consistently with quality posts rather than posting too often with irrelevant content. Remember, quality over quantity!
  • Focus on engagement. Share content that sparks conversation and encourages your followers to interact with your brand. Make it meaningful and relatable.
  • Measure what works. Track engagement and adjust your strategy based on what posts perform best. This will help you improve over time.


At the end of the day, small businesses don’t need to post all day, every day. By being intentional with your posts and focusing on consistency, you can achieve lasting growth and engagement while maintaining a healthy balance in your business operations. Figure out what works best for you and your schedule and start there. That's it!

Now that you know about consistent posting, you better get busy making your social media posting plan! You got this!


Need help creating a consistent social media strategy or need help managing your social media presence? Contact Rae & Creative Design, and I’ll help you develop a plan that works for you and your business!


Contact me today to schedule a discovery call.

I Built a Website in 5 Days

By site-tsWP_w • February 12, 2025
The Power of a Well-Defined Process When I tell people I can build a website in just five days, they’re often curious about how it’s possible or amazed. The truth is the secret isn’t in rushing—it’s in the process. Proper preparation makes development seamless and here’s how I do it. Discovery: Laying the Foundation Every great website starts with a conversation. In our discovery meeting, I sit down with my client to understand their business, their current website pain points, and their goals. We discuss: Who are they as a business? What’s working? What’s not? Where do they want to be in six months or a year? Who is their target audience, and what do they need? What key features and integrations are necessary? This deep dive ensures that we align the website with their vision, branding, and long-term strategy. Strategy: Building the Blueprint Once the goals are clear, I begin mapping out the website’s structure. This involves: Creating a sitemap to ensure a smooth user journey. Writing strategic copy that speaks to the audience’s needs. Designing wireframes to visualize the layout before development begins. Implementing SEO best practices, including keyword research and meta descriptions. Planning at this stage eliminates guesswork later, reducing unnecessary revisions and keeping the project on track. Development: Time to Build Because we’ve already built out the wireframes and content, development moves quickly. This is where the momentum kicks in. With everything meticulously planned and prepared beforehand, development flows effortlessly, allowing me to bring the website to life with precision and speed. Over the course of five days, I bring the design to life, ensuring it’s: Responsive and user-friendly across all devices. Optimized for speed and performance. Intuitive with seamless navigation. Integrated with essential third-party tools like email marketing platforms or e-commerce functionalities. Since all the heavy lifting happened before development even started, this phase is smooth. No scrambling to rewrite copy. No last-minute changes to layouts. Just execution. Quality Control: Perfecting the Final Product Before launching, I take my clients through a final walkthrough to ensure everything is flawless. This stage includes: Cross-browser testing for compatibility in mobile and desktop. Page speed optimization for a better user experience. Basic training on how to update and manage the site. Complementary social media post to share with their audience. Once we get the green light, the site goes live, and my client is equipped with everything they need to maintain their online presence. Why This Process Works Most website projects drag on because there’s no clear roadmap. By front-loading the strategy and content, development becomes a breeze. A well-planned website doesn’t just save time—it results in a high-quality final product. With a structured process, collaboration, and clear goals, a professional website can be built in just five days without compromising quality. Ready to build something amazing in just five days? Let's talk.
Video Content

Why Authentic Video Content is the Key to Connecting with Your Audience

December 8, 2024
Want to boost your business with video content? Discover how authentic, simple videos can create stronger connections with your audience and drive engagement. Our latest blog explains why you don’t need a huge production—just real, relatable content. Learn how to create impactful videos that resonate with today’s consumers. Check it out now!
Brand Recognition

The Power of Visual Consistency: Why It’s Key for Brand Recognition

By Rae Nyberg • September 25, 2024
Ready for me to blow your mind? Every day, an estimated 402.74 million terabytes of data is created globally according to Exploding Topics , highlighting the need for brands to stand out in an increasingly crowded digital landscape. You read that right: 402.74 MILLION TERABYTES OF DATA . Can you even comprehend that? Nope. I can't. Here are more fun facts: Web Content: Approximately 7.5 million blog posts are published daily. Social Media: More than 350 million Facebook photos are uploaded daily. Around 95 million photos and videos are shared on Instagram every day. Video Content: Over 300 hours of video are uploaded to YouTube every minute, totaling approximately 720,000 hours of video content every day. Video makes up 53% of video data traffic. Email: Over 306.4 billion emails are sent every day. MIND. BLOWN. Your audience is bombarded with endless content and data every day. So, how do you ensure your brand stands out? One of the most effective ways is through visual consistency . What is Visual Consistency? Visual consistency means using your logo, color palette, fonts, and design elements across all your platforms. Your social media posts, website banners, or email campaigns should be recognized by your audience, and they should instantly know your brand by its look and feel. This builds recognition and trust over time, making it easier for people to remember you and identify you in the sea of 402.74 million terabytes of data. Think about brands like Nike, Apple, or Coca-Cola. Are you picturing their signature elements in your head? The swoosh, the apple logo, or Coca-Cola’s iconic red can trigger immediate brand association. That’s the power of consistency—it creates a seamless experience and strengthens your brand’s identity. We LOVE that! But it’s not just about logos and colors. Visual consistency also communicates professionalism and shows that your brand is well-organized. A well-designed, cohesive feed or website indicates that your brand is intentional, giving your audience confidence in what you offer. Steps to Achieve Visual Consistency Define Your Brand Identity: Start by clarifying your brand’s mission, values, and personality. What message do you want to convey? This will guide your visual elements. Create a Brand Kit: Develop a brand kit that includes your logo, color palette, typography, and any other design elements. Ensure that all components work seamlessly together. Use Consistent Imagery: Select a specific style of imagery that reflects your brand. From photography, illustrations, or graphics, make sure they align with your overall brand identity. Design Templates: Create templates for your social media posts, presentations, and other marketing materials. This saves time and all content maintains a consistent look. Establish Guidelines: Document guidelines for how to use your brand elements. Include information on logo placement, font sizes, color codes, and image styles to maintain consistency across all platforms. Audit Your Current Assets: Review your existing materials to identify any inconsistencies. Update or redesign anything that doesn’t align with your current brand standards. Monitor and Adjust: Continuously evaluate your brand's visual presence. Stay open to feedback and make adjustments as needed to ensure your branding remains effective and relevant. Ready to Make Your Brand More Recognizable? Your answer should be YES! At Rae & Creative Design, I specialize in crafting cohesive branding that stands out against the competition and resonates with your business and your audience. Do you need an update to your current brand or a full design from scratch? Don't sweat it. I’ll create a brand kit and visuals that capture your unique identity and help you stand out among the 402.74 million terabytes of data (I still can't get over this). Let’s bring your brand to life – contact me today to schedule a discovery call. References: 53 Important Statistics About How Much Data Is Created Every Day in 2024 - Financesonline.com Amount of Data Created Daily (2024) (explodingtopics.com) How Many Blogs Are There In 2024 - Top Global Blogging Statistics - Tech Business News How Many Blogs Are There Worldwide in 2024? (6 Key Statistics) - Master Blogging How Much Data is Created Every Day in 2024? (business2community.com) 30+ Incredible Big Data Statistics (2024) (explodingtopics.com)
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